What have you got? What are you using? What's new and plump and juicy?
My current setup is a bit stripped down from previous years. I've just settled on a handful of plugins that I really like. Here's what I've got:
Zynewave Podium: My favorite DAW.
tx16wx: My sampler of choice, which I use to create all my drum tracks, using samples I recorded myself in the studio where I work.
Rough Rider: Parallel compression is how you get your drum tracks to really thump. This is the compressor I use.
Thrillseeker LA: An LA2A style compressor, which I use for less extreme settings.
Ferric TDS: Put it on your stereo master track to make your song pop.
Boot EQ: It's probably the best free EQ out there.
Ambience: I put this reverb on an aux bus and send just about everything through it.
I have more, of course, but these are what I use most to produce my sound.